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I am a seasoned marketing professional with 40 years experience of creating desire. I am a specialist in the estate agency sector where I have worked for top brands, predominantly Mayfair based. As an independent consultant I am now able to offer my wealth of experience to a select number of forward-looking clients where I add value through my straightforward, insightful and creative approach. My services also include corporate video production, branding for new homes developers and house sale management for private clients.
Specialising in estate agency, I cover the full marketing remit with a focus on brand awareness and valuation generation. With my in-depth knowledge and hands-on experience of estate agency, both selling houses and running the marketing departments of top end estate agents, I understand the relationship with homeowners, how to catch their attention, engage them and secure their instructions.
Marketing Review & Recommendations
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Strategic Advice & Marketing Plans
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Origination of creative & Messaging
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Oversight of Artwork & Production
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Implementation of Campaigns
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Input into PR Activities
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Analytical Reviews
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Ongoing Supervision
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We count Richard as part of the team and greatly benefit from his input. His professional approach, eye for detail and creative thinking has assisted us across all our marketing activities and is driving results.
Richard has been brilliant at helping us fine-tune our offering and improve how we present our unique service to our target audience. His experience really shows, we appreciate his contribution and enjoy working with him.
Richard’s clear thinking and no-nonsense approach has been of great benefit to us. His many years of experience and creativity really show in the quality of advice he provides. Highly recommended.
Having worked with Richard for over 20 years, there is simply no one who can match his in-depth knowledge and experience of estate agency marketing. He is a true professional and has always shown creativity and style, whilst being fully results driven. I would highly recommend him as a consultant.
We count Richard as part of the team and greatly benefit from his input. His professional approach, eye for detail and creative thinking has assisted us across all our marketing activities and is driving results.
Richard has been brilliant at helping us fine-tune our offering and improve how we present our unique service to our target audience. His experience really shows, we appreciate his contribution and enjoy working with him.
Richard’s clear thinking and no-nonsense approach has been of great benefit to us. His many years of experience and creativity really show in the quality of advice he provides. Highly recommended.
Having worked with Richard for over 20 years, there is simply no one who can match his in-depth knowledge and experience of estate agency marketing. He is a true professional and has always shown creativity and style, whilst being fully results driven. I would highly recommend him as a consultant.
We count Richard as part of the team and greatly benefit from his input. His professional approach, eye for detail and creative thinking has assisted us across all our marketing activities and is driving results.
Richard has been brilliant at helping us fine-tune our offering and improve how we present our unique service to our target audience. His experience really shows, we appreciate his contribution and enjoy working with him.
Richard’s clear thinking and no-nonsense approach has been of great benefit to us. His many years of experience and creativity really show in the quality of advice he provides. Highly recommended.
My film credentials include corporate and testimonial videos, commercials for television and cinema and social media shorts. There are many reasons your company needs video
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Helps your SEO, Google loves video
Increases traffic to your website
Increases authenticity and personality for your brand
Has great appeal on mobile, encouraging social shares
Email campaigns with video increase click throughs
Perfect content for landing pages
People stay longer on websites with video
People are more likely to watch video than read print
Working with The Marketing Café, we take care of the whole process, from scripting and storyboarding to shooting, post-production and distribution.
Henigman
VIEW
Working with The Marketing Café, I provide a full branding and marketing service from brand strategy, naming, logo, artwork, printed and digital collateral and websites. I work with property developers to bring out the very best in their new developments and assist in positioning them for their target audiences, creating desire for their products.
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Wates Yard
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The Mirador On Western
I have had the pleasure of working with Richard on various projects and have found his work ethic, professionalism and creativity to be of the very highest standard. I've been especially impressed with his creative input for a recent branding and PR campaign that was not just highly original but also produced the right commercial results.
Have always found Richard and the team to be creatively excellent, highly professional and great to work with. Could not recommend them more highly.
I had the pleasure of filming with Richard and the team at The Marketing Cafe for two days, working on a video for a high-end residential property. The whole team are very professional and a pleasure to deal with, we were very pleased with the end result.
From the initial briefing sessions, the attention to detail on the shoot days, the superb editing skills, to the final videos, The Marketing Café have been outstanding and I highly recommend them.
Have always found Richard and the team to be creatively excellent, highly professional and great to work with. Could not recommend them more highly.
I had the pleasure of filming with Richard and the team at The Marketing Cafe for two days, working on a video for a high-end residential property. The whole team are very professional and a pleasure to deal with, we were very pleased with the end result.
From the initial briefing sessions, the attention to detail on the shoot days, the superb editing skills, to the final videos, The Marketing Café have been outstanding and I highly recommend them.
I have had the pleasure of working with Richard on various projects and have found his work ethic, professionalism and creativity to be of the very highest standard. I've been especially impressed with his creative input for a recent branding and PR campaign that was not just highly original but also produced the right commercial results.
Have always found Richard and the team to be creatively excellent, highly professional and great to work with. Could not recommend them more highly.
I had the pleasure of filming with Richard and the team at The Marketing Cafe for two days, working on a video for a high-end residential property. The whole team are very professional and a pleasure to deal with, we were very pleased with the end result.
From the initial briefing sessions, the attention to detail on the shoot days, the superb editing skills, to the final videos, The Marketing Café have been outstanding and I highly recommend them.
With over 40 years of estate agency experience there’s little I don’t know about selling a house. From flying freeholds to short leases, chancel liabilities to pre-emption rights and gazumping to gazundering – I have seen it all in my time. I have sold houses, apartments, cottages, country estates, castles, schools, a Martello tower, a water tower, a house with a hermit and architectural gems by Lutyens, Voysey and Vanbrugh.
If you have lived in your home for a long time and haven’t had any contact with an estate agent, or are just time-poor, it can be a daunting task trying to work out who to trust to sell your much-loved property asset. My many years of experience and no-nonsense approach will remove any worry or anxiety, I will be acting on your behalf as the link between you and the estate agent throughout the process. Once we have appointed a suitable agent they will then report to me on a day-to-day basis and I will keep you updated on what you need to know.
Richard provided valuable input and guidance, he managed the process with agents and the necessary specialists needed in a very professional and sensitive manner, ensuring we got good value. I have no hesitation in recommending his services to others.
Richard provided valuable input and guidance, he managed the process with agents and the necessary specialists needed in a very professional and sensitive manner, ensuring we got good value. I have no hesitation in recommending his services to others.
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Decluttering, cleaning, redecorating or other limited improvements necessary prior to marketing, to ensure the highest standard of presentation
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The best method of sale, whether open market, off-market or auction
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Liaising with your solicitor or licenced conveyancer to ensure paperwork is ready for when a buyer is identified
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Selecting and interviewing estate agents and appointing the most suitable
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Agreeing an appropriate guide price, based on comparable evidence
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Agreeing marketing strategy and overseeing the production of all promotional materials to ensure accuracy
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Being the sole point of contact for the estate agent, only reporting to you as required
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Managing feedback from viewings and keeping you updated on progress
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Playing an appropriate role in negotiations once offers have been received
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Advising on acceptable offers, making sure the status of the buyer is confirmed
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Liaising with the estate agent over surveys, mortgage valuations and any other specialist reports
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Overseeing the conveyancing process and keeping to the agreed timescale for exchange of contracts and completion
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I have worked in estate agency and marketing for 40 years. I started my career at 17 selling houses and was most recently group marketing director for a £120m+ company, before resigning to start my own consultancy business in 2021. Over the years I have held senior roles at Savills, John D Wood & Co., UK Sotheby’s International Realty, Dexters and Wetherell, all Mayfair based.
I have created high-ranking websites, published numerous large circulation magazines, run online promotions and international PR campaigns. I have directed corporate videos and made commercials for television, cinema and social media.
I hold a PAMADA award for marketing excellence; was a Board member of REAP Magazines Ltd.; a panel expert for Country Life and am currently property market adviser to The Lutyens Trust.
I am also a Director of The Marketing Café, an award-winning video production and creative marketing agency.
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Straightforward – I communicate clearly and directly, I do what I say I am going to do, on time and on budget.
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Professional – Trusted by top brand names, I have the experience and knowledge to ensure the highest standards of work.
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Creative – I have the experience, resources and skills to make every project unique. I spend time to really get to know my client so I can add value through a specialist creative approach.
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Methodical – I pay attention to the smallest details and plan for every eventuality. With my many years of experience I know the pitfalls to look out for and guide my clients accordingly.
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Aware – I am aware of the precious nature of our environment and work to minimize my impact on it. I give back to the community through project management work in my local parish.
